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Learning Exitget

Get to know everything about the Exitget platform.

Campaigns

In the designs section you have created a design already by picking a template or uploading a design. If you haven’t done this yet, you should go to Section 7 - Create Design to be able to properly complete this step.

Step 1 - Campaign Design

The first step of creating a campaign is choosing the name and selecting a design you created in the Create Design section.

Step 2 - Campaign Settings

Here you will find all the triggers available that are responsible for how a popup should launch (besides the API if you use that).

Below is the list of all the features found in the Campaign Settings found on Step 2 of the Create Campaign section.

Trigger settings

  1. Impression frequency

    How often would you like to this campaign to be available to your visitors?
  2. Came to your website from

    Would you like to only display this popup to visitors coming to your site in a specific way?

    Here are the option to choose from:

    - Anywhere on the web

    The user must have been on another webpage before coming to the current page. Therefore the popup will not open if the user arrived the the current web page by entering the URL, by click a bookmark or an external program that launched the browser (like an email client).

    - Directly went to your domain

    The user must have came to the current webpage by entering the URL, by click a bookmark or an external program that launched the browser (like an email client).

    - Internal link

    The user must have arrived to the current webpage by clicking on a link from the same domain name.

    - A search engine

    The user must have arrived the current webpage by clicking on results from a major search engine.
  3. Device type

    Which type of device should this campaign be available on?
  4. Only show after scrolled (percentage)

    Would you like to only display this popup after the visitor has scroll X number of pixels down the screen first?
  5. Operating system

    Which operating systems should this campaign be available on?
  6. Only show after visiting a X number of pages

    Would you like to prevent the popup from displaying if the visitor hasn't been to a certain number of pages on your website?
  7. Only show after (seconds)

    How many seconds would you like to go by before a popup can be triggered?
  8. Automatically show after (seconds)

    Would you like the popup to automatically display after X number of seconds?
  9. Only show to returning visitors

    Would you like to only have this popup be available once the user has reached your site before and is now returning to it over a period greater than 1 hour?
  10. Detect class 'exitgetTriggerOn'

    Add the class 'exitgetTriggerOn', 'exitgetTriggerOff' and control when you want this campaign to become activated. A popup will not launch until this class has been scrolled past in your html.
  11. Allow multiple conversions

    If the popup ends in a conversion should this campaign still be able to be triggered.
  12. Detect custom css

    Add the class 'exitgetTrigger[campaign_id]On', 'exitgetTrigger[campaign_id]Off' and control when you want this campaign to become activated. You can find your campaign_id from the campaign profile section.
  13. Trigger once per visit

    Choose if you would like to allow the rules of this campaign to be able to be triggered more than once per page load. For Exit Intent it is highly recommended that you turn this option on but for example with a lower right scroll location triggered subscription slider you may want to turn this feature off.

Exit Intent settings

Trigger your popup using Exit Intent technology. Detect users who are about to leave your webpage, boosting conversions.

  1. Use Exit Intent Technology

    Cause your popup to be triggered by Exit Intent technology. Detects users who are about to leave your web page and gives you a last chance to create an offer or reminder.
  2. Detect mouse movement in any direction

    Would you like the popup to show up if the visitor's cursor leaves their browser in any direction? Normally with Exit Intent, it only will detect motion going towards the top of the browser because that’s where people normally go when they want to leave a website.
  3. Show when tab loses focus

    Would you like to automatically show the popup to someone if they leave the tab or browser and then return?
  4. Tab focus must be lost for (seconds)

    Would you like the popup to be triggered only if the tab has lost focus for at least X seconds?
  5. Only show if mouse speed exceeds

    Would you like the popup to trigger only if the visitor's mouse exceeds X movement speed?

Popup settings

  1. Background opacity (percentage)

    There you choose a background color for the mask behind the popup, would you like the mask to be partially transparent?
  2. Background color (R,G,B)

    Colorize the mask background color behind the popup when it shows. Example: '0,0,0' is black, '255,255,255' is white and '255,0,0' is green.
  3. Blur background (percentage)

    Would you like to blur the background content behind the popup when it shows?
  4. Lock the position of the popup

    Would you like the popup to be fixed on the screen? So when the user scrolls their browser window, the popup will stay in a fixed position relative to the window not the content.
  5. Close popup by clicking background

    If you click anywhere on the screen besides the popup, should the popup close?
  6. Automatically close the popup

    Automatically close the popup if the metrics are no longer matched. This means if what ever triggered the popup is not longer true, the popup will automatically close.
  7. Remove the close icon

    Popup’s by default have a button with a small circle with an X inside it, fixed at the top right of the popup. Clicking this button will close the popup. Choosing this option will remove this button.
  8. Force close on conversion

    After a conversion has been made, override the unclosable feature and close the popup for the remainder of this visit. This feature is especially useful for a Paywall.

Animation / Position Settings

  1. Popup position

    Where should this popup open on the screen?

    Options

    Middle Center, Middle Left, Middle Right, Top Center, Top Left, Top Right, Bottom Center, Bottom Left, Bottom Right
  2. Popup scale (Percent)

    If you choose, you can change the final size of the popup.
  3. Offset X

    Manipulate the horizontal position of a popup relative to its position.
  4. Offset Y

    Manipulate the vertical position of a popup relative to its position.
  5. Animation start position

    Where should this popup animate from when its opening?
  6. Animation end position

    Where should this popup animate to when it's closing?
  7. Animation start offset

    If you're animating a popup from one position to another. For example from the left of the screen into the center. You can choose to offset the starting position position of the popup outside the frame of the window.
  8. Animation end offset

    (Same for Animation start offset) If you're animating a popup from one position to another. For example from the left of the screen into the center. You can choose to offset the starting position position of the popup outside the frame of the window.
  9. Start scale: (Percent)

    Alter the start scale of the popup so that the size of the popup is animated while it’s opening.
  10. End scale: (Percent)

    Alter the end scale of the popup so that the size of the popup is animated while it’s closing.
  11. Start easing

    If your popup is animated you can change the easing function for when it’s opening.
  12. End easing

    If your popup is animated you can change the easing function for when it’s closing.
  13. Start speed (MS)

    How many milliseconds would you like the start animation to take?
  14. End speed (MS)

    How many milliseconds would you like the end animation to take?
  15. Fade in

    Should the popup fade in when it's opening?
  16. Fade out

    Should the popup fade out when it's closing?
Trigger Combination

The above triggers can be mixed and matched in an additive way, which can create almost any possible desired method of opening a popup. Below are some example and explanations of their outcomes.

  • Use Exit Intent Technology + Only show after scrolled

    The popup will only display after you have scrolled past the threshold, then an exit attempt is made. If you scroll past the threshold, you could scroll back up, but since the scroll threshold was already triggered, an exitget attempt will trigger the popup.
  • Use Exit Intent Technology + Only show after (seconds)

    With these two options added together the Exit Intent trigger will only become available after X number of seconds.
  • Use Exit Intent Technology + Show when tab loses focus

    If both these triggers are enabled the popup can only be triggered if you attempt to exit after the browser tab is changed and returned or if you change applications and come back to the browser, then make an attempt to exit.
  • Only show after scrolled + Only show after (seconds)

    In this case the popup will be triggered if you scroll to the threshold before the timer is up and then when timer elapses the popup will launch. Likewise, if the timer has already elapsed then the scroll threshold is matched the popup will trigger.
  • Only show after scrolled + Show when tab loses focus

    Here we must scroll to the threshold and leave the browser or tab and return. It can happen in either order as long as both trigger have matched.
  • Only show after (seconds) + Show when tab loses focus

    The tab must have lost focus and the seconds must have elapsed. If both triggers have matched the popup will be launched.
  • Exit intent + Scroll detection + Window focus

    In this case we have 3 triggers that must be matched before the popup can be launched. Exit Intent will only become available (trigger-able), once the browser has scrolled to the threshold point and the browser or tab has been changed and returned to. The scrolling or the focus loss could happen in any order but both must have happened before the Exit Intent for the popup to trigger.

Validation settings

If your popup contains a text input box, you can choose the validation it will use here.

There are 3 types of validation offered:

  1. General

    Here you can apply general validation settings such as length, character types or a list of specific answers.
  2. Validate email

    Here you are provided 3 types of email validation. Email addresses are complex to validate because the standards are extremely flexible. Therefore we recommend the Basic validation algorithm but still provide 2 stricter validation methods.
  3. Phone number

    Here you have 2 options for telephone validation. US / Canada or International which includes US / Canada and everywhere else.

API Settings

  1. Enable API

    If you provide an API URL and Enable the API, the URL you provided will be sent a post request with data described in the API documentation.
  2. API URL

    If you would like to get reports about activity, provide a URL to your server and the Exitget platform will report any activity as post requests to that URL.

Stage Injection

  1. Before trigger

    Inject Javascript before the popup is triggered.
  2. Visitation / Impression

    Inject Javascript as soon as the popup is opened.
  3. Conversion

    Inject Javascript after the conversion, before the redirection (If there is one).

Step 3 - Web Configuration

In this section of creating a new campaign where define where you want to your popup to be available and where you want the popup to redirect the user. By default, if you leave the root location blank, your campaign will be available from anywhere your popup is installed with the line of html we provided you in the installation process.

Narrowing down where you want the popup to be available is done in 3 main ways:
  1. Root location

    Here where we set what the beginning of the URL should look like. In the above example we have excluded the “http:” part of the url. This makes it so the URL can be any protocol, http or https but you could set a specific protocol if you choose by simply entering the url normally “https://exiget.com”. The type of URL is called an absolute url and setting a URL like this makes it so the popup won't be available on any other URL that you may have your Exitget account installed on. Otherwise you could leave this field blank and it will available from any URL unless stated otherwise in the Exclusions list or you could put a relative path like “/blog” which would make it only available a web path like //domain.com/blog where domain.com could be anywhere because we’re not specifying otherwise.

    Warning: If you're entering a URL here but you don’t put the double slash “//” (for example just the “exitget.com” part), the platform will perceive it as a relative url and will block the popup from loading from where that doesn't start with “//exitget.com/exitget.com”.

  2. URL Exclusions

    Here you can enter an absolute or relative URL representing where you don’t want a campaign to be available. This will override the root location allowing you to exclude the places you don't want the popup to be available. For example if you redirection location is the subscription page, you don't want this popup to load from that page since that would be redundant.
  3. URL Exceptions

    Exceptions override the Exclusions lists forcefully allowing the popup to be available if any part of the URL matches one of your Exceptions. Let’s say I want to have a popup load from a URL called cancel order under the checkout page: “http://domain.com/checkout?cancelorder=true” We could simply add the word “cancelorder” to the Exceptions list and now the campaign will be accessible from that URL even though the word “checkout” is on the Exclusions list.

Redirection Location

The redirection location is where you specify where this popup should be redirected after a successful conversion. If you leave this field blank, the popup will not redirect the user anywhere when the conversion is successful and the popup closes. Here you can also provide a relative or absolute URL. So it’s important to include a double slash “//” if you’re providing a domain name in the redirection, otherwise it will interpret it as a relative url and send the user to a url like “http://exitget.com/exitget.com”.